Since more and more businesses are establishing online presences, getting noticed and gaining a competitive edge over the competition is becoming increasingly difficult.
If you are relying on your website to move upwards through search engine rankings in order to gain traffic and generate leads, it might take quite a while. In addition, it's not guaranteed that this will happen, leaving your site at the bottom of the results.
Fortunately, today that there are some tools that can help businesses grow faster.
Tools such as these cover different business aspects, including marketing, analytics, content management, and more.
Keep reading if that sounds like something that might appeal to your business. Our goal in this article is to provide you with the essential tools you need to grow your business fast.
Let’s dive right in.
1. Flyer printing services - HelloPrint
The best way to grow your business fast is to promote your events, products, and services.
Print material may look like an old-fashioned advertising method, but it is actually one of the most cost-effective advertising methods, with 48% of consumers responding to leaflet advertisements.
In particular, the statistics highlight the effectiveness of flyers. They report that 38% of flyers are kept for at least a few days, and 13% of them are kept for more than a week. A money-off flyer is 50% more likely to be kept for over a week, so for effective leaflet marketing, attach a promotion or coupon.
As a result, flyers can help you grow your business fast.
Using an affordable flyer printing service, such as HelloPrint, will allow you to customize your flyers to the format you prefer without spending too much.
2. Email marketing tool - Mailchimp
Visitors often leave a website after visiting it. In the event that they don't find you again on the web through content, it's unlikely they'll return.
Email marketing is one way to overcome such problems.
Using this, you will be able to let visitors to your website sign up for your newsletter and receive regular updates about your company, new blog posts, product or service updates and more.
By doing so, you will be able to strengthen relationships with users, keep reminding them of your presence, and convert them into paying customers.
Many affordable email marketing tools are available today that you can use to start your campaigns. Mailchimp is one of the most popular and widely used tools.
3. Marketing automation software - Autopilot
In order to grow your business, you will need to implement multiple marketing strategies, which are difficult to handle separately.
Through marketing automation, companies can automate marketing processes and track customer engagement, delivering individualized experiences for each customer from marketing to sales to customer service.
With the aid of marketing automation software, you will be able to automate your marketing and sales engagement to generate more leads, close more deals, and track your marketing success.
With marketing automation tools such as Autopilot, integrated with a CRM, you can track and act on customer data to deliver automated engagements across the web, email, social, and sales channels based on who your customers are and what they care about.
Automation helps B2B companies reach and engage prospects through a variety of channels, including:
- Email marketing
- Social media marketing
- Lead nurturing and inbound marketing
- Digital advertising
4. Content Management System (CMS) - WordPress
Developing organic strategies for your business will certainly require you to use a content management system (CMS).
A CMS is a software that enables users to edit and manage content on a website without requiring specialized technical knowledge.
The best example of this is WordPress, one of the most widely used and appreciated CMSs on the planet.
With such software, you'll be able to create and manage pages for your site, establish a blog and add posts, and install plugins to make it more functional.
The WordPress interface is very intuitive, making learning and using the software simple and fast, even for novices. It is also free, making it even more appealing.
5. Graphic design tool - Canva
Another way to fast-track your business growth is to use social media.
Several social platforms today distinguish themselves based on their audiences and content types.
Choosing the appropriate one will depend on your industry and target audience. Instagram is more suitable for younger generations, while Facebook is more appropriate for older generations.
If you produce videos, you might consider Twitch or YouTube, or both.
No matter which social network you choose, you should create eye-catching and high-quality content to capture the attention of users and generate interaction and engagement on all of them.
Canva is one of the top graphic design tools you can use for this. By using Canva, you can easily create any type of content in the required size for each platform. The pre-made templates and a huge library of graphic elements ensure that no design skills or experience are necessary.
6. Project management software - Asana
In the process of growing your business, you may be working on many different projects.
By managing them separately, you may lose track of their effectiveness, progress, and responsibilities as a team.
As a result, implementing a project management tool or a project management template will simplify the management and process of all your projects.
A wide range of industries use such software to plan projects, allocate resources, and schedule work. All project managers and teams have access to control their budgets, quality management, as well as a detailed overview of all documents exchanged throughout the course of a project.
Specifically, a tool like Asana enables you to:
- Assign tasks and organize your work
- Manage overlapping, dependent, and unscheduled tasks
- Decide what's important at each stage of the project
- And much more.
7. SEO tool - SEMrush, Ahrefs, etc.
Optimizing your website for search engines (SEO) remains one of the best ways to grow your business fast and at no cost.
In fact, by implementing an SEO strategy you will be able to rank your website and pages higher on search engine results, making it easier for your potential customers to find you.
Several SEO tools have appeared on the web in the past few years, indicating the growing importance of SEO.
Tools like these help you analyze your website and suggest actions to take in order to make it more SEO-friendly. Moreover, they provide you with an overview of your competitors and the most popular keywords to use to rank higher.
SEMrush, Ahrefs, Ubersuggest, and others are among the best SEO tools currently available. They all have different features and costs, and you can choose the one that best fits your business's needs and budget.
8. Social media management tool - Hootsuite
When you choose to establish the presence of your business on multiple social media platforms, it will require time and effort to manage posting and sharing manually.
If this happens, and you can't post on multiple platforms, you'll lose your chance of gaining visibility and making your presence known across multiple platforms.
These days, social media management tools are available to help solve this problem.
With social media management platforms like Hootsuite, you can:
- Manage all your social media channels in one place;
- Real-time tracking and analysis of trends and sentiment;
- Managing security, automating compliance, and mitigating digital risks;
- You can monitor and engage across all of your social media channels at scale;
- And much more.
9. Customer Relationship Management (CRM) - HubSpot CRM
By improving all business relationships effectively, you can also improve your business fast.
The system enables you to manage all your company's relationships and interactions with customers and potential customers in one place, making it easier and faster for you.
CRM tools have been refined to make it possible to manage customer relationships throughout the entire customer lifecycle, encompassing marketing, sales, digital commerce, and customer service interactions.
With a CRM tool like Hubspot, for instance, you can store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all from a single location.
10. Website analytics tool – Google Analytics
To grow your business, you need to know who your audience is, what their preferences are, how they behave, etc.
The reasons above and more make it essential to use a data analysis software or a tool like Google Analytics.
These tools enable you to get an overview of your visitors (their location and other demographic information), which pages are most viewed, where your traffic originates, and much more.
By using analytics, you can develop tailored strategies to boost traffic to your website and grow your business faster.
The options for growing your business are endless.
New technologies have made it possible to make it even faster as well as accelerate and automate some processes.
The ones listed above are the most essential tools for business growth.
Once you begin using them, you will start seeing results immediately.
Thank you for taking the time to read this blog post. We hope it was informative and helpful to you.
If you want to read more, check out this article on SaaS softwares to help you understand how to better your products.