Any business is only as good as its resources. Whether that’s the employees that make up your workforce to the equipment used to create your products. Every single element of the business is integral to its success and there is always room for improvement.
You see, perfection doesn’t exist. There’s always more that can be done and when it comes to your products, SaaS software can be great for those that need additional product discovery to better what is put out on the market.
SaaS as an industry has never been more successful and it only continues to grow in popularity. With that being said, there are a lot of SaaS tools that can be used to help your business and its products develop and grow.
What are SaaS tools?
SaaS is short for ‘software as a service’ and these products are accessed through cloud-based systems. As such, they allow their users to not only streamline business functions but also access these tools from anywhere and at any time.For those unaware of SaaS, chances are, you might already be using one. For over ten years now, the spending on SaaS applications has been increasing with most companies globally. So much so that the market overall is expected to reach $397.5 billion by the end of 2022.
Six SaaS software to use for product development
There are many life stages of a product, whether that’s brainstorming the idea, developing the product, and then getting it out onto the market. With that in mind, there are plenty of benefits that SaaS software can provide, if implemented at any stage of this process.
Globally, businesses aren’t short of SaaS tools to pick from, with a staggering 6,823 SaaS companies within the marketing industry back in 2018, a number that’s likely increased in recent years. So what SaaS software should your business be using to better understand your products?
1. Maze for UX research tools
A product that’s well-received is one that has more chance of success. A lot of it comes down to the user’s experience of the product, particularly when comparing it to others on the market. In order to keep up with the competition, a software like Maze is crucial for improving your products.
UX or user experience as it’s known is an integral part of product development. Without the right data on what your users are looking for and time invested, chances are, your users aren’t going to like what you create.
Maze gives you access to UX research tools which are super handy to gain insight over your users and how they may use the products. Rapid testing means you can get the results quicker and with more room for those extra tests where needed.
The platform also allows the team responsible, to come together. Having group access to your findings can make for easier communication and clarity on what needs to happen next.
2. nTopology to generate lightweight alternatives using topology optimization software
When manufacturing products, there is an increasing demand for improved optimization and minimizing wastage. Creating high-performing products that are cost-effective and sustainable is a no-brainer.
nTopology is a great SaaS platform that helps do all that and more. During product development, you can generate lightweight alternatives using topology optimization software. A software that does this can help deliver concise results without having to waste too much in terms of resources.
For your products, it helps accelerate the development and streamlines your design process. That way, you can create the best products every time using the same simulation tools provided by nTopology.
3. Lightspeed for product management within retail and hospitality
POS systems are very popular as SaaS tools, especially within the retail and hospitality sectors. These systems have helped revolutionize the way products are managed on the shop floor, as well as via eCommerce.
Sometimes, when it comes to understanding your products, you need to look at their performance both in real-time and through historical data. For example, if you own a clothing store, POS systems can help you track the popularity of products and which ones are performing well.
Sales reports provided by Lightspeed can help you make informed decisions on new product launches, helping to reduce wastage in stock.
4. Jira for issues and project tracking
Product developments are in no way easy. They’re not seamless, despite the careful planning and resources you pump into it. There will always be issues that crop up, whether they’re expected or unexpected.
Jira software is used by teams who want to plan, create and release software effortlessly. Plan ahead with user stories and issues. With Jira, tasks can be distributed across the team fairly. Prioritize and track your team’s work with complete visibility and release products knowing that the information held is up-to-date.
The platform also helps to improve team performance with real-time visual data. That not only helps your team but it also benefits your products
5. Klipfolio for data analysis
Access to valuable data is important throughout the process of developing products and understanding what can make them better. If you want to build and market a new business, you should consider using a value proposition template, which will help you to effectively differentiates your products and services from your competitors.
There is plenty of SaaS software that helps with data analysis, which is due to the importance of data for businesses in all industries. Big data is certainly on everyone’s minds with 97.2% of organizations investing in big data.
With that being said, Klipfolio is an excellent tool for analytics, helping share your findings with the rest of the team. It can help to bring all your metrics in one place so that you can get a better overview of your product’s performance and user interactions.
The data you collect on your products is essential for everyday decision-making. It helps provide clearer analysis so that you can put that insight into action and better every product you create going forward.
6. SurveyMonkey for customer feedback
Once your product is out there, it can be helpful to understand how it performed by asking the customers directly. Rather than just your general findings through analytics, it can be more insightful to conduct surveys for product users to fill in.
SurveyMonkey is a great SaaS tool to generate product and brand-focused surveys for your customers or if the product has yet to be released, for any potential leads.
The platform allows you to create surveys that can be as detailed or as vague as possible. Whilst not everyone likes filling in surveys, you can always provide incentives to help more of your users fill them in.
The benefits of SaaS software
There are plenty of benefits to using SaaS software and there’s a reason why 99% of businesses use at least one SaaS solution.
For many businesses, SaaS tools are appealing because they’re so cost-effective. There are some companies that are limited in their funds so SaaS can deliver similar services to that of costly software.
By using SaaS products, you don’t have any upfront costs that you have to pay in order to make the purchase or install the software. There are no ongoing maintenance costs or upgrades that you’ll feel necessary to pay for.
Instead of investing all your money into one software, you can happily have a number of SaaS tools available and most are no more than the price of a cup of coffee!
A major benefit to SaaS products is that most are subscription-based. It means that you can only sign up for as many months as you require and not be tied into a long contract. Whether you choose monthly or annually, for example, is up to you.
Saves a lot of time
There is a lot of time-saving opportunities that come with using SaaS products. As advanced as we are as humans, we can’t match the speed of a computer. Of course, computers need our help in knowing what to do but the amount of time you can save is certainly helpful for your business.
A lot of SaaS tools can help you complete tasks easily and they can streamline work processes that would have otherwise taken a lot longer to complete. There’s less downtime with SaaS tools as it’s all being handled by the company in question. When you use the tool, it’s updated and hopefully performing without any issues. No need for hassling your IT department!
It means less wasted hours for your staff too who are reliant on getting their work done when using various types of software.
Helps scale the business
A great feature for SaaS tools is not only its flexibility but the growth that it can provide to your business. As you grow, most of these tools can scale up with you. What makes this even better is that for most software, the pricing doesn’t change and if it does, it’s fairly minimal.
Finally, SaaS software is compatible. It can often adapt and integrate with other software and vice versa. This is great for businesses who’ve already got certain software in place that they want to hold onto.
SaaS has never been easier to implement into your business, so if you’re wanting to take the leap into software as a service, now is the time to do it.